Democratic presidential front-runner Hillary Clinton and Republican White House hopeful Jeb Bush have launched aggressive efforts to collect email addresses in their respective parties, a strategy that could prove invaluable on the 2016 campaign trail.
According to marketing strategist Jordan Cohen, email tops other social networking sites in terms of reaching out to potential voters.
Cohen, the chief marketing officer for Fluent, a company specializing in email acquisitions, says technology allowing campaigns to identify “custom audiences” is opening a new avenue for campaigns to target specific segments of the population. A campaign can simply upload the email addresses they’ve collected and share them with advertisement networks, which then use Facebook to identify certain people to send a campaign ad based on their profile.
Unlike his competition, leading Republican candidate Donald Trump doesn’t have an email address list, a move Cohen advises against.
To hear Cohen's advice to Trump, and more details on how many emails Clinton and Bush have gathered, keep watching the video above.