Maddow's Trump's tax return reveal delivers 4.1 million viewers for MSNBC

Maddow's Trump's tax return reveal delivers 4.1 million viewers for MSNBC

MSNBC's Rachel Maddow had the highest ratings in the history of her program on Tuesday after hyping on Twitter she was in possession of "Trump's tax returns" about 90 minutes before the show aired. 

ADVERTISEMENT
Tuesday's episode of "The Rachel Maddow Show" that eventually revealed President Trump's 2005 Form 1040 registered 4.1 total million viewers and 1.4 million the key 25-54 demographic advertisers covet most, according to Nielsen data. 

 
When including the broadcast networks, Maddow had the third most-watched program in all of television on Tuesday, only behind the NBC hit "This is Us" and CBS's "NCIS: New Orleans." 

Fox's "Tucker Carlson Tonight" finished in sixth place overall on TV with 3.015 million viewers, while CNN delivered 1.1 million. 

The Form 1040 from 2005 showed that Trump reported $150 million in income and paid $38 million in federal taxes, for an effective tax rate of about 24 percent. 
 
The White House confirmed just before Maddow's program that the documents were authentic while slamming Maddow for releasing the documents and being "desperate for ratings."  

Trump is the first president in decades to not publicly release his tax returns. He has said he would not release them while he is being audited by the IRS, but the IRS has noted that an audit would not prevent anyone from releasing the information on their own.
 
The hyped release on Maddow's show was widely mocked by media members on the left and right. 
Geraldo Rivera's infamous and highly promoted opening of the late Al Capone's empty vault live was watched by nearly 30 million people back in 1986.